Friday 12 July 2013
Moz Comes Up with 2013 Search Ranking Factors Survey
Posted on 03:33 by Unknown
Moz has released the 2013 search
engine ranking factors survey, which involved surveying 120 SEO professionals.
The 120 individuals ranked different search factors to come up with interesting
information that should be considered while optimizing a website for search
engines.
Moz used over 14,000 keywords from
Google AdWords across a number of categories and then extracted top 50 organic
search results, post Penguin update in June. Search correlations were used to
make an estimate of what is being used for the ranking algorithm in Google. The
correlation was also based on the features present on higher ranking sites
versus the features in lower ranking websites.
An interesting correlation found
was that despite professionals knowing that over optimizing a keyword anchor
text can be problematic for the site and give a sign of spamming, the
correlation for exact and partial match was fairly high. However, SEOs believed
that a diversity in the anchor text (including branded and non-branded items)
was far more important than number of links.
On looking at on page keywords, a
high correlation was found in the body text, H1 tags, and meta-description. The
survey revealed that including keywords in title and on page is important.
The survey also revealed that
rankings of exact match domains have declined in the past year, but correlation
is still high. A few years ago, it was extremely important to have the keywords
in the domain but it is not being practiced now.
Moz
also said that social signals and their correlation with ranking factors are
essential. It is interesting to know that Google +1's are ahead of the Facebook
shares and tweets for the correlation factors. The survey however doesn't feel
that social signals are of too much importance to Google search algorithm.
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1 Response to "Moz Comes Up with 2013 Search Ranking Factors Survey "
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